On August 10th, the China Catering Development Report 2023 (hereinafter referred to as the Report) was released. According to statistics, the revenue of China"s catering industry exceeded 2.4 trillion RMB in the first half of 2023, up 21.4% year on year.
The Report interprets the categories and industry of the catering services from the perspectives of market scale, competition patterns, financing situation of different categories, regional distribution characteristics, per capita consumption, consumer reviews and so on.
According to the Report, the national catering revenue in the first half of 2023 has exceeded 2.4 trillion RMB, up 21.4% year on year, far higher than the 8.2% growth of total retail sales of consumer goods. Meanwhile, the proportion of national catering revenue in total retail sales of consumer goods has recovered to 10.7%.
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Among them, categories like coffee drinks, tea drinks and barbecue are developing rapidly. Luckin Coffee has become the first coffee drink brand with 10,000 stores in China. As new tea drinks entered the era featuring "high quality and fair price", the supply chain has become the key to the success of these tea drink brands. While at the same time, the sudden popularity of Zibo barbecue in the first half of 2023 has added momentum to the whole barbecue category. For barbecue brands, standardizing the supply of food materials may become the key to breakthroughs in the future.
In terms of financing, the total amount of financing disclosed in the first half of 2023 recorded only 5.49 billion RMB, a decrease of 63.0% year-on-year. Besides, investment institutions are gradually shifting their attention from downstream enterprises to upstream enterprises. Data show that from 2021 to the first half of 2023, the total amount of financing obtained by catering brands in the downstream of the supply chain has decreased from 64.8% to 32.3%; while that obtained by ingredient suppliers in the upstream has reached 23.2%, up by 11.9 percentage points compared with the same period in 2021.
2023年上半年：中國餐飲收入勁增21.4%
8月10日，《中國餐飲發(fā)展報告2023》（以下簡稱《報告》）發(fā)布，據(jù)統(tǒng)計，2023年上半年，中國餐飲收入超過2.4萬億元，同比增長21.4%。
《報告》從市場規(guī)模、行業(yè)競爭格局、品類融資情況、區(qū)域分布特色、人均消費、消費者點評等維度出發(fā)，對餐飲行業(yè)、品類、產(chǎn)業(yè)作出了解讀。
根據(jù)《報告》，2023年上半年的全國餐飲收入超過2.4萬億元，同比增長了21.4%，遠(yuǎn)高于社會消費品零售總額的8.2%的增幅。同時，全國餐飲收入在社會消費品零售總額的比重回升至10.7%。
其中，咖飲、茶飲、燒烤等品類發(fā)展快速。瑞幸咖啡成為了我國首個萬店咖飲品牌。新式茶飲進入了“質(zhì)優(yōu)價低”的平價化時代，供應(yīng)鏈成為了茶飲品牌們制勝的關(guān)鍵。而今年上半年淄博燒烤的爆火，為整個燒烤品類的熱度添了一把火。對于燒烤品牌來說，解決食材供應(yīng)標(biāo)準(zhǔn)化問題或成為未來突圍的關(guān)鍵。
在融資金額方面，2023年上半年披露融資總額僅有54.9億元，較2022年同期減少63.0%。此外，投資機構(gòu)的關(guān)注點逐漸從餐飲下游企業(yè)延伸到上游企業(yè)。數(shù)據(jù)顯示，2021-2023年上半年，處于供應(yīng)鏈下游的餐飲品牌獲得的融資總額占比從64.8%減少至32.3%。而2022年處于供應(yīng)鏈上游的食材供應(yīng)商獲得的融資總額占比相較2021年同期增長了11.9個百分點，達(dá)到了23.2%。
文、圖｜羊城晚報全媒體記者 孫綺曼翻譯｜洪婷來源｜羊城晚報·羊城派責(zé)編｜王瑜瑛校對｜彭繼業(yè)
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